According to TV by the Numbers, Swingtown’s season one finale clocked an estimated 3.62 million viewers in the initial overnight ratings from Neilson.
“The season (and perhaps series) finale of CBS’s Swingtown limped home with but 3.62 million viewers and a demo 1.2 rating / 4 share. There has been no announcement yet about renewal or cancellation, but I cannot imagine it coming back with the kind of numbers it has produced,” the site’s Bill Gorman wrote.
Given the summer run and mid-season timeshift/day move, it isn’t all that shocking that the show dropped from the initial 6.0 rating and nearly 9 million viewers that tuned in for the pilot in June. But if the numbers stay put, it does place as one of the lowest rated episodes of the series, but not quite the under 3 million that tuned in for Episode 10, the aptly named “Running on Empty.”
Of course, the lead-in wasn’t exactly thrilling either — it was a one hour preview of the CBS Fall line-up.
An article on BroadcastingandCable.com last month discussing the show’s possible move to cable also mentioned the ratings impact of the timeslot move in July:
“CBS demoted the show at the end of July from its Thursday 10 p.m. time period to Fridays at 10 p.m. Prior to the move, the show averaged 6.7 million viewers and a 2.3 rating in adult 18-49 demo. Following the time-period relegation, the show predictably fell to an average of just 3.9 million viewers and a 1.3 average rating in the demo.”
Here’s hoping that move to cable happens — premium or even basic. Just like Criminal Intent reclaimed some glory moving from NBC to USA, perhaps the same can be said for Swingtown. Those numbers, however, on basic cable (TNT, USA, etc) wouldn’t have placed the show in the Top 15 last week.
Blogs are pretty much filled with comments that either love it or hate it … the latter mostly being religious folks who perhaps think its a reality show where everyone sleeps around, apparantly.
If it does end, it will certainly leave open so many season-ending plot possibilities that we might have to wait until the 80’s to find out what happens.
At least it still beat Dateline.
Here’s the full post of Friday night’s ratings from TVbytheNumbers.com: Click Here.